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Selected work + experience
This page includes current F3 client work and selected work led in previous in-house leadership roles. We label that distinction because the experience matters, and so does being clear about where it came from.
Millstone Heating
Instead of talking abstractly about HVAC systems, the campaign reframed the summer heat problem in a way homeowners could feel immediately. The work pushed more urgency into the category and created a clearer path from discomfort to inquiry.
Prior in-house experience · Hospitality + Entertainment
Managed digital marketing and entertainment chain-wide for Match Public House, supporting property-level execution, food-and-beverage promotions, social channels, campaign planning and traffic-driving entertainment programming across the brand.
Shown as prior professional experience. Match Eatery & Public House was not an F3 client for this work.
Prior in-house leadership · Retail + Recreation
Managed marketing across the business: digital campaigns, website work, on-site events, off-site events, traditional print media, out-of-home, terrestrial radio and seasonal retail promotions for a multi-location Vancouver Island RV retailer.
Shown as prior professional experience. This work was completed as an employee of Arbutus RV & Marine, not as an F3 client engagement.
Prior in-house experience · Restaurant + Entertainment
Managed the creation and execution of a proprietary entertainment program for Atlas Steak + Fish, along with digital marketing and AV installation graphics that supported the restaurant’s premium nightlife and hospitality positioning.
Shown as prior professional experience. Atlas Steak + Fish was not an F3 client for this work.