Clarity creates demand.
Most businesses are harder to choose than they should be.
F3 Strategy exists to make choice easy—for the people who matter most.
Our approach ↗The F3 attention system
A blunt truth about attention: people notice people, appetite, and desire before they notice claims, credentials, or clever messaging. Food is shorthand for appetite: the thing people can picture wanting — the offer, proof, price, product, place, payoff, or moment.
New · Completed online
A second set of eyes. With sharper teeth.
You’re close to your business. Too close to see everything getting in the way. The F3 Friction Scan identifies the biggest issues making your business harder to understand, trust, remember, or choose.
$99. Fully online. No meeting required.
Featured product · Start free
What does your business look like from the outside?
The F3 Digital Footprint Analyzer reads the signals customers encounter across your website and public presence, then shows you where clarity, trust, distinctiveness, and the path to action are breaking down.
FREE SIGNAL SCANFULL FOOTPRINTACTION PLAN
New free tool · Competitive context
Your website doesn’t compete alone.
Compare your site with the two businesses your customers are also considering. See who is easiest to understand, trust and choose—and the five moves that would improve your position.
3 WEBSITES7 CHOICE SIGNALS1 CLEAR VERDICT
What we believe
Read our manifesto ↗Different is better than better.
Emotion compounds.
Simplicity scales.
Strategy is a creative act.
Why F3
We’ve actually done this stuff.
Menus. Restaurants. Retail. Consumer brands. Sales teams. Small businesses. Multi-location organizations. F3’s point of view comes from work that had to perform outside the strategy deck.
See where the thinking comes from ↗EXPERIENCE
CHANGES
WHAT YOU
NOTICE.
CHANGES
WHAT YOU
NOTICE.
Proof of taste under pressure
Selected work + experience
Real businesses.
Real operating pressure.
Creative work that had to earn attention, traffic, trust, and sales.
Includes F3 client work and work led in prior in-house leadership roles.
View all work ↗
Prior in-house experience
Match Public House
Chain-wide digital marketing and entertainment programming.
View experience ↗
Prior in-house leadership
Arbutus RV
Marketing management across digital, web, print, OOH, radio and events.
View experience ↗
Prior in-house experience
Atlas Steak + Fish
Proprietary entertainment, digital marketing and AV install graphics.
View experience ↗Ready when the choice matters
Show people why you’re the obvious choice.
Bring the messy stuff: the menu, the site, the offer, the campaign, the thing people keep missing.