Friction Scan
A second set of eyes. With sharper teeth.
The F3 Friction Scan is a fast strategic review of how hard your business has become to understand, trust, remember, or choose. It is built to surface the commercial friction that slows down action.
What it is
A strategic review, not a generic audit.
We review your website, messaging, offer structure, trust cues, and public signal through the lens of one question: what is getting in the way of choice?
- Short intake. No meeting required.
- Strategic review of your business and website.
- Clear observations, priorities, and next moves.
- Written in plain language, not tech-audit sludge.
Not a generic prompt with a price tag.
The Friction Scan uses an advanced F3 analysis system crafted from years of hands-on work across marketing, hospitality, menus, retail, CPG and multi-location businesses. It combines structured evidence gathering with F3's choice-friction framework.
We display a padded 8-minute countdown. Your report appears the moment it is actually finished.
If your completed product does not arrive, ask F3 Chat. We will retrieve it or arrange the appropriate refund within 12 hours.
What you receive
1. A focused diagnosis of the biggest sources of friction.
2. Prioritized observations and what they mean commercially.
3. Specific recommendations on what to fix first.
4. Enough clarity to act internally or continue with F3.
Price
$99
CAD · One time
Start the scan
Tell us where to look.
The Friction Map
What we’re looking for
- Unclear differentiation
- Complicated messaging
- Weak relevance
- Inconsistent experience
- Low emotional gravity
- Category chaos
The Friction Scan is built to identify which of these forces are hurting choice most.
How fast is it? +
Most Friction Scans complete in about 6 minutes. We intentionally show an 8-minute countdown so the finished report usually arrives earlier than expected. Complex sites can take longer.
Is this just a website audit? +
No. The website matters, but the point is broader than a technical checklist. This is about how your business appears and how easy it is to choose.
Do I need a meeting? +
No. The Friction Scan is designed to run online without a meeting. If the work points toward a bigger need, that can happen later.